IST

Designing visuals that feel louder than ads & more human than trends.

Creative studio for branding, films, motion, & internet-first storytelling. “Cool. Cool Cool Cool.” — Abed Nadir

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Available for select projects Currently making things Open for collabs '26 Available for select projects Currently making things Open for collabs '26 Available for select projects Currently making things Open for collabs '26 Available for select projects Currently making things Open for collabs '26

Stuff I
actually made.

Campaigns, films, brand systems and motion work I made instead of sleeping.

"Task failed successfully."

Seleqt by Wishlink
Creator-Led
Fashion
Brand book • Identity system
Wishlink Shop — Storefront GTM moodboarding & case study
Wishlink Shop
Storefront GTM
Moodboard • System • Motion • Films
Wishlink — video production, short form, long form & motion design
Wishlink
Video Production
Short form • Long form • Motion
The Future of Social Commerce — Wishlink × Meta
The Future of
Social Commerce
Identity • Stage • Zones • Merch
Meddo Health
Care,
Reimagined
Healthcare • Identity system
Pristyn Care
Full-Funnel
Creative
Healthtech • +20% leads
Moolchand
Moolchand Hospital
Films
Hospital group • Concept-to-edit films
Wonderful — music video for Squarez Attached
Wonderful
Squarez Attached • Direction

My Trusted Clients

AND MORE AND MORE AND MORE AND MORE

I make things people
actually feel.

Brands don't need more content. They need better stories, sharper visuals, and ideas that stick around.

I turn messy notes and midnight ideas into visuals people remember.

The full menu.

Five things I do best. Have a look and pick one.

Let's talk →01

Brand Worlds

Brands people notice, remember and want to be part of.

  • Brand Identity +
  • Voice & Messaging +
  • Packaging & Guidelines +
  • Retail & Spatial Experiences +
Let's talk →02

Creative Direction

How a brand looks, feels, and shows up everywhere.

  • Campaign Concepts +
  • Art Direction +
  • Shoot Direction & Styling +
  • Visual Storytelling & Positioning +
Let's talk →03

Content & Experiences

Content that stops the scroll and earns attention.

  • Reels & Social Content +
  • Commercials & Films +
  • Motion & Animation +
  • Launch Campaigns +
Let's talk →04

Design Systems

The visual assets that bring a brand to life.

  • Illustration & Iconography +
  • Graphic Systems +
  • Editorial Design +
  • Digital Assets +
Let's talk →05

Future-Forward Creativity

AI speeds the work up. It never replaces the people.

  • AI-Assisted Ideation +
  • Content Systems +
  • Creative Automation +
  • AI Production Workflows +

“I know what I’m about, son.”

— Ron Swanson
04 / Why I exist

The internet made
everything look the same.

So I started Get Up Lab. To make visuals with texture, stories with personality, and design that feels human again.

I take odd references, messy Pinterest boards, half-written notes and 2am voice memos, and turn them into work that stands out.

Safe ideas rarely make anyone feel anything.

“If I can’t scuba, then what’s this all been about?” — Creed Bratton Exactly.
Animated scene
06 / How I work

Modern marketing
& creative systems.

I help brands market smarter, not louder.

I mix creative thinking with the right tools. AI, automation and the Adobe suite help me work faster and make more, without dropping the quality.

I handle the whole thing: strategy, content, campaign visuals and editing. The work feels current, and it still feels human.

Workflow connecting creative tools to channels

Good marketing shouldn’t feel manufactured.
It should feel alive.

Start the journey

Let's make
something people
won't ignore.

Got an odd idea? Good. Those are usually the fun ones.
Let's build something loud, emotional, cinematic, and slightly unhinged together.

Studio
New Delhi, IN
Start a Project
“I am Beyoncé, always.” — Michael Scott